Email marketing, if you know how to use it, has the ability to bring in SICK profits for your business. Its a whole lot cheaper than most other advertising methods and helps you create a powerful relationship with your subscribers.
Establish trust with your subscribers and you’re going to have a very successful email marketing campaign. Treat your subscribers like shit crap and you’re going to go no where.
Forget the lottery, learn these tips and you’ll be hitting jackpots all the time:
- Provide useful, relevant and unique content. Your visitors don’t care to just give you their email address for no reason at all. They want something first, and you have to give it to them. Give ‘em some good content and your list is going to grow like a forest fire.
- Add a subscription form to every page of your website. Make it stand out and give it a little jazz. Add some color to make it stand out. Plug that sucker where ever you get the chance. Obviously don’t overdo it, however, make sure you’re dropping it at least once on your websites.
- Make it easy for your reader to sign up. I personally would not ask for too much information. Name and Email is more than enough, don’t make your reader jump through hoops because they’re not going to.
- Contact other newsletter publishers. Introduce yourself and see how you can help each other. Maybe you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
- Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
- Ask your subscribers to pass it on. If you’re providing decent content, ask your subscribers to pass it on. Word of mouth can be quite effective, and now with social media spreading the word is easier than ever.
- Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
- Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as Keyword Country to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
- Include testimonials on your squeeze page. This is IMPORTANT. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
- Blog religiously. Use your blog to engage your readers and drive them to opt-in. Blogs will allow you to drive current subscribers to keep coming back to your blog, which helps you rank higher in the search engines. Along with this, when you share value based content you entice others to “get the whole story” and opt-in.
- Post on other blogs. Post useful and value based comments on other similar niche blogs. This is going to drive curiosity into readers to see what you’re all about. Lead them to a page with your opt-in form.
Get serious about email marketing!
